ABSTRACT
Holistic thinking involves four subconstructs: causality, contradiction, attention to the whole, and change. This holistic perspective varies across Eastern-Western cultures and genders. We theorize that holistic thinking reduces three domain-specific risk-taking behavioral intentions (ethical, financial, and health/safety) directly and indirectly through enhanced risk-taking attitudes. Our formative theoretical model treats the four subconstructs of holistic thinking as yoked antecedents and frames it in a proximal context of causes and consequences. We simultaneously explore the direct and indirect paths and test our model across cultures, genders, and the combination of the two. For the entire sample (N=531), holistic thinking negatively relates to risk intentions via enhanced risk perceptions. Across cultures, the indirect paths prevail among Chinese people (n = 284), and both direct and indirect paths triumph for Americans (n = 247 ) . Across genders, the indirect paths exist for females, whereas the negative direct path (risk-raking attitudes -> behavioral intentions) succeeds for males. Across cultures and genders, holistic thinking negatively relates to American males' ethical risks the most but Chinese males' financial risks the least. Risk-taking perceptions are negatively related to Chinese males' ethical risks the most, but Chinese people's (males/females) financial risks the least. Causality and change are vital for all contexts, attention to the whole for all males and Chinese males, and contradiction for Americans and all females. Holistic thinking has limits and is less robust than risk-taking perceptions in reducing risky behavioral intentions. Our practical implications help people make ethical, healthy, and wealthy decisions.